Elevating Standards Through Collaboration: IMAP’s Global Marketing Workshop
Bringing IMAP’s Global Marketing Team Together
From 23-24 September, IMAP held the first edition of its Global Marketing Workshop in Barcelona, during which members of the IMAP marketing team from across the partnership came together to collaborate, exchange best practices, and strengthen the way IMAP presents itself to the global M&A market.
The workshop was joined by IMAP Chairman Jurgis V. Oniunas, who shared his vision for IMAP’s future in a fast-changing environment, and guest speaker Katie Annice Carr, who led an inspiring session on personal resilience, highlighting the importance of developing not just professional but also personal skills.
Why Marketing Matters in M&A
For IMAP, marketing is more than communication - it is how we demonstrate who we are as a partnership and the value we bring to clients worldwide. Consistency in our messaging, clarity in our positioning, and a shared approach across more than 50 countries ensure that IMAP is recognized globally as a trusted advisor in mid-market mergers and acquisitions and corporate finance.
By aligning marketing efforts, IMAP is able to amplify its global reach, build credibility, and ensure that every client interaction reflects the same commitment to quality, expertise, and results. This benefits clients directly by making IMAP’s deep industry knowledge, international connections, and proven track record more visible and accessible.
Our People, Our Strength
A special thank you goes to the marketing representatives from across the IMAP partnership who traveled to take part: Irache Estebaranz (Albia IMAP – IMAP Spain), Joyce Rijnders (IMAP Netherlands), Ariel Lee (Capital West Partners – IMAP Canada) Jana Davies (IMAP SEE), Gabriella Hajdu-Tar (Concorde MB Partners – IMAP Hungary), Vera Sinjutina (IMAP Germany), Megan Bestic (Key Capital – IMAP Ireland), Hiloni Ajmera (IMAP India), Andreas Anderberg (IMAP Sweden), and Petr Dostál (IMAP Czechia).
By bringing together such talented minds, IMAP strengthens its ability to deliver clarity, consistency, and value to clients, ensuring we stay at the forefront of the global M&A market.
Here’s to the next edition!
Jurgis V. Oniunas
IMAP Chairman
At the start of the year, the outlook for Q1 was highly optimistic, with expectations of slowing inflation, lower interest rates, and improving growth projections. Unfortunately, we live in interesting times. Early in the year, speculation around the disruptive impact of AI on traditional SaaS business models triggered a significant revaluation in parts of the Software sector. More recently, escalation in the Middle East conflict has introduced fresh volatility – pushing oil prices higher, adding upward pressure on inflation, and creating supply-chain uncertainties. While it is too early to tell how these new shocks will eventually affect the global M&A market, we can be sure that our dealmakers around the world are on the ground every day – negotiating, re-evaluating, adjusting positions, and adapting to whatever the environment throws at them to deliver the best outcomes for their clients. They’ve done it for over 50 years, and that’s exactly what they’ll continue to do, no matter the conditions.
